AI Assisted development.
An AI-powered rebuild that gave Reimagine the speed to actually find product-market fit
MY ROLE:
- Head of product
Product-market fit on a runway
Three years, one platform
An external team spent three years building a well-engineered platform — for scale Reimagine didn't have yet. Feature cycles ran weeks to months.
The pace problem
Reimagine's real job was finding product-market fit. Every attempt at the right product arrived too late to learn from.
The rebuild
Three months to redesign, rearchitect, and relaunch — built to move fast, because a search for fit runs on how quickly you can try again.
Design an experience that amplifies brand purpose, rather than diminishing its impact.
What the rebuild changed
Features that took weeks shipped in days. QA that took days ran in hours, backed by 6,219 automated tests. The people closest to the mission got direct hands on the product — building pages, flows, and experiences by talking to an AI instead of waiting on a developer. The AI wrote every line of code; humans gated every release, catching what AI still gets wrong before anything shipped.
See other work
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See it live — the rebuilt platform in production
app.letsreimagine.com ↗
Let's talk
Interested in working together? Have a question? Drop me a note.