PULSE INTELLIGENCE / Name & Brand

A lightweight brand with big impact

Early-stage startups rely on a strong brand to reinforce their purpose and messaging, yet time and resources are limited. Most end up with something

MY ROLE:

Head of Product

co-founder

The challange

A name and brand that opens doors instead of closing them

Early-stage startups rely on a strong brand to reinforce their purpose and messaging, yet time and resources are limited. Most end up with something generic and uninspiring which can undermine their mission and credibility.

Key Factors

the name

the logo

Branding Elements

Putting it all together

The brand launched alongside the MVP and helped Pulse Intelligence secure early partnerships with civic organizations. It gave the team a clear identity to rally behind and a visual system flexible enough to evolve as the product matured.

"Saul is a master at bringing ideas to life. His ability to take a complex idea and reduce it to its most simple, essential nature that’s easy and visually compelling to understand is a skill that truly sets him apart… And he’s fun to work with."

–

Shannon Grant

,

CEO

,

Pulse

2/4

Of all the designers I've worked with, Saul stands out for his quick insight and strategic thinking. He gets to the heart of the matter -- clarifying goals and ways to achieve them while iterating. He brings a rare mix of think and do, learn and build that saves time and produces smart, stunning products.

–

Jason Rissman

,

Managing Director

,

Ideo

3/4

"Saul is a master at bringing ideas to life. His ability to take a complex idea and reduce it to its most simple, essential nature that’s easy and visually compelling to understand is a skill that truly sets him apart… And he’s fun to work with."

–

Shannon Grant

,

CEO

,

Pulse

4/4

Saul is a fantastic partner on so many levels. Not only is he smart, versatile and pro-active, he has the ability to see things clearly when others are stymied by project chaos. He is able to communicate strategic ideas in a positive and simple manner which allows for a more efficient collaboration process.

–

Anna Rodrigues

,

Group Project Manager

,

Electro Creative Workshop

The Work

Explore our work with Pulse

01

A lightweight, yet impactful brand built to support a theory

Name & Branding

02

Website

Website design & Development

03

App

Product strategy & Design