PULSE INTELLIGENCE / Name & Brand

A lightweight brand with big impact

Early-stage startups rely on a strong brand to reinforce their purpose and messaging, yet time and resources are limited. Most end up with something generic and uninspiring which can undermine their mission and credibility.

MY ROLE:

  • Head of Product
  • co-founder

A name and brand that opens doors instead of closing them

Early-stage startups rely on a strong brand to reinforce their purpose and messaging, yet time and resources are limited. Most end up with something generic and uninspiring which can undermine their mission and credibility.

The name

The logo

Branding elements

Putting it all together

The brand launched alongside the MVP and helped Pulse Intelligence secure early partnerships with civic organizations. It gave the team a clear identity to rally behind and a visual system flexible enough to evolve as the product matured.

1/1

"Saul is a master at bringing ideas to life. His ability to take a complex idea and reduce it to its most simple, essential nature that’s easy and visually compelling to understand is a skill that truly sets him apart… And he’s fun to work with."

– Shannon Grant, CEO, Pulse

See other work

Let's talk

Interested in working together? Have a question? Drop me a note.