PULSE INTELLIGENCE  /  PRODUCT STRATEGY & DESIGN

Transforming an idea and hypothesis into a testable MVP

We started with the question - Can AI help provide more transparency into voter sentiment?

MY ROLE:

Head of Product
co-founder

hypothesis

AI can provide unique insights into 
voters that existing methods
of research don’t capture.

INSIGHTS

What we learned from organizations

Key topics

Organizations were interested in key topics and narratives specific to their audience. Things like abortion or voter fraud.

Limited resources

No one had the time or resources to digest complex reports. Customers needed just the most relevant information on key topics.

Ai, but not chat

When most people think of an AI product, they immediately think of something like ChatGPT or Gemini. Both require you to know what questions to ask, rather than presenting you with the information we know you need.

the app

Just the metrics you need about the topics you care about

The challange

a powerful tool with limited novel insights

After building an MVP, and testing our hypotheses, we found we weren’t able to uncover meaningful insights that organizations weren’t already aware of through other sources. We concluded that this was a result of two things:

1 - The current state of online conversation is flooded with misinformation and fake accounts. AI in its current form struggled to differentiate signal from noise.

2 - The insights we were able to uncover weren't different from what more traditional methods were able to glean.

1/4

"Saul is able to combine really innovative problem solving with the ability to just get things done even within a large and complex organization. Saul drove transformative thinking, brought in new partners that challenged how Clorox historically operated.Saul became my go to person for solving complex problems, and became a friend in the process."

–

Doug Milliken

,

VP Marketing Transformation

,

The Clorox Company

2/4

Of all the designers I've worked with, Saul stands out for his quick insight and strategic thinking. He gets to the heart of the matter -- clarifying goals and ways to achieve them while iterating. He brings a rare mix of think and do, learn and build that saves time and produces smart, stunning products.

–

Jason Rissman

,

Managing Director

,

Ideo

3/4

"Saul is a master at bringing ideas to life. His ability to take a complex idea and reduce it to its most simple, essential nature that’s easy and visually compelling to understand is a skill that truly sets him apart… And he’s fun to work with."

–

Shannon Grant

,

CEO

,

Pulse

4/4

Saul is a fantastic partner on so many levels. Not only is he smart, versatile and pro-active, he has the ability to see things clearly when others are stymied by project chaos. He is able to communicate strategic ideas in a positive and simple manner which allows for a more efficient collaboration process.

–

Anna Rodrigues

,

Group Project Manager

,

Electro Creative Workshop

The Work

Explore more work or Pulse

01
A lightweight, yet impactful brand built to support a theory
Name & Branding
02
A flexible landing page
Communities for Democracy

Let's talk

Interested in working together? Have a question? Drop me a note.

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© Saul Sutcher LLC