Pulse Intelligence

AI For Democracy

Pulse Intelligence explores how AI might help improve voter and political transparency.

MY ROLE:

Head of Product
co-founder

The challenge

Can AI provide INSIGHT into voter sentiment?

Existing methods of measuring voter sentiment is flawed. This problem is more important than ever.

Polling is broken

After consecutive cycles where polling was substantially off from results, it's become clear that political polling in its current form is broken.

Too slow for the pace of change

Current tools are slow, creating significant lag making sentiment snapshots outdated by the time they're in the hands of those that need them.

Not granular enough

With increased focus on grass-roots organizations working in hyper-local settings, current tools provided insights that were too general and lacked insights into specific areas or demographics.

1/1

"Saul is a master at bringing ideas to life. His ability to take a complex idea and reduce it to its most simple, essential nature that’s easy and visually compelling to understand is a skill that truly sets him apart… And he’s fun to work with."

– Shannon Grant, CEO, Pulse

We worked with dozens of potential customers. The insights fell short.

After building an MVP, and testing our hypotheses, we found we weren’t able to uncover meaningful insights that organizations weren’t already aware of through other sources. We concluded that this was a result of two things: 1) The current state of online conversation is flooded with misinformation and fake accounts. AI in its current form struggled to differentiate signal from noise. 2) The insights we were able to uncover weren't different from what more traditional methods were able to glean.