PULSE INTELLIGENCE

AI For Democracy

Pulse Intelligence explores how AI might help improve voter and political transparency.

MY ROLE:

Head of Product

co-founder

The challange

Can AI provide INSIGHT  
into voter sentiment?

BACKGROUND

Existing methods  of measuring voter sentiment is flawed.  This problem is more important than ever.

Polling is broken

After consecutive cycles where polling was substantially off from results, it's become clear that political polling in its current form is broken.

Too slow for the pace of change

Current tools are slow, creating significant lag making sentiment snapshots outdated by the time they're in the hands of those that need them.

Not granular enough

With increased focus on grass-roots organizations working in hyper-local settings, current tools provided insights that were too general and lacked insights into specific areas or demographics

"Saul is a master at bringing ideas to life. His ability to take a complex idea and reduce it to its most simple, essential nature that’s easy and visually compelling to understand is a skill that truly sets him apart… And he’s fun to work with."

–

Shannon Grant

,

CEO

,

Pulse

2/4

Of all the designers I've worked with, Saul stands out for his quick insight and strategic thinking. He gets to the heart of the matter -- clarifying goals and ways to achieve them while iterating. He brings a rare mix of think and do, learn and build that saves time and produces smart, stunning products.

–

Jason Rissman

,

Managing Director

,

Ideo

3/4

"Saul is a master at bringing ideas to life. His ability to take a complex idea and reduce it to its most simple, essential nature that’s easy and visually compelling to understand is a skill that truly sets him apart… And he’s fun to work with."

–

Shannon Grant

,

CEO

,

Pulse

4/4

Saul is a fantastic partner on so many levels. Not only is he smart, versatile and pro-active, he has the ability to see things clearly when others are stymied by project chaos. He is able to communicate strategic ideas in a positive and simple manner which allows for a more efficient collaboration process.

–

Anna Rodrigues

,

Group Project Manager

,

Electro Creative Workshop

The Insight

We worked with dozens of potential customers shorter

After building an MVP, and testing our hypotheses, we found we weren’t able to uncover meaningful insights that organizations weren’t already aware of through other sources. We concluded that this was a result of two things; 1) The current state of online conversation is flooded with misinformation and fake accounts. AI in its current form struggled to differentiate signal from noise. 2)

The Work

Explore our work with Pulse

01

A lightweight, yet impactful brand built to support a theory

Name & Branding

02

Website

Website design & Development

03

App

Product strategy & Design