Hidden Valley Ranch

You either love it, or your really love it

From business to individuals, making it easy to get involved.

MY ROLE:

Head of product

Marketing Strategy

Website Design

Product Design

The challange

Design an experience that amplifies brand purpose, rather than diminishing its impact.

Background

Amplifying

Hidden Valley Ranch (HVR) has a cult following. People dip, dunk drizzle and drink ranch every single day. These “superfans” describe HVR as a constant in their lives, a flavor and brand they can always rely on to kick things up a notch.

As the brand has evolved, they have seen the increasing value of superfans and have thus re-oriented their strategy to understand and amplify superfandom.

A website that already deliveries

HiddenValleyRanch.com receives over 30 million visitors a year. About 80% of those visitors come to explore the site’s 700+ recipes. Each website visit has been statistically tied to an increase in purchasing behavior.

Beyond dipping

Lorem ipsum dolor sit amet, consectetur adipiscing elit.  Quisque diam odio, pulvinar vitae tempor id, lacinia nec mauris.Nulla facilisi. Praesent sed nulla sagittis, pellentesque arcu at, accumsan lorem.

An ambitious goal

Lorem ipsum dolor sit amet, consectetur adipiscing elit.  Quisque diam odio, pulvinar vitae tempor id, lacinia nec mauris.Nulla facilisi. Praesent sed nulla sagittis, pellentesque arcu at, accumsan lorem.

TANGY

SPICY

FRESH

SWEET

FRESH

SPICY

TANGY

SPICY

The Work

Explore our work with Hidden Valley Ranch

01

Understanding who super-fans are to fuel a transformational digital strategy

Product & Marketing Strategy

02

A website designed for super-fandom

A website designed for super-fandom

03

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Communities for Democracy

1/4

"Saul is able to combine really innovative problem solving with the ability to just get things done even within a large and complex organization. Saul drove transformative thinking, brought in new partners that challenged how Clorox historically operated.Saul became my go to person for solving complex problems, and became a friend in the process."

–

Doug Milliken

,

VP Marketing Transformation

,

The Clorox Company

2/4

Of all the designers I've worked with, Saul stands out for his quick insight and strategic thinking. He gets to the heart of the matter -- clarifying goals and ways to achieve them while iterating. He brings a rare mix of think and do, learn and build that saves time and produces smart, stunning products.

–

Jason Rissman

,

Managing Director

,

Ideo

3/4

"Saul is a master at bringing ideas to life. His ability to take a complex idea and reduce it to its most simple, essential nature that’s easy and visually compelling to understand is a skill that truly sets him apart… And he’s fun to work with."

–

Shannon Grant

,

CEO

,

Pulse

4/4

Saul is a fantastic partner on so many levels. Not only is he smart, versatile and pro-active, he has the ability to see things clearly when others are stymied by project chaos. He is able to communicate strategic ideas in a positive and simple manner which allows for a more efficient collaboration process.

–

Anna Rodrigues

,

Group Project Manager

,

Electro Creative Workshop