Hidden Valley Ranch

Turn fans into superfans

The Hidden Valley website receives over 20M unique visits every year and has a measurable impact on purchase behaviors. The brand had the ambitious goal of doubling revenue over a three-year period.

Challenge

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Challenge

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Challenge

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Challenge

How might we turn fans into superfans?

Insight

The key

Solve

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Impact

300% increase in revenue driven by the website.

Product Management

UX Design

Challenge

How do you turn fans into super-fans?

Hidden Valley had a secret weapon: superfans. Each of these ranch fanatics didn’t just love Hidden Valley Ranch, they actually felt it was part of their identity. Their friends knew them as “The Ranch Person” ordering ranch for them before they showed up to a restaurant.

With the goal of doubling revenue, the HVR team knew superfans would be a big part of how they got there.

Insight

How do you turn fans into super-fans?

Hidden Valley had a secret weapon: superfans. Each of these ranch fanatics didn’t just love Hidden Valley Ranch, they actually felt it was part of their identity. Their friends knew them as “The Ranch Person” ordering ranch for them before they showed up to a restaurant.

With the goal of doubling revenue, the HVR team knew superfans would be a big part of how they got there.

Challenge

300% Increase in revenue driven by the website.

Hidden Valley had a secret weapon: superfans. Each of these ranch fanatics didn’t just love Hidden Valley Ranch, they actually felt it was part of their identity. Their friends knew them as “The Ranch Person” ordering ranch for them before they showed up to a restaurant.

With the goal of doubling revenue, the HVR team knew superfans would be a big part of how they got there.

Challenge

How do you turn fans into super-fans?

Hidden Valley had a secret weapon: superfans. Each of these ranch fanatics didn’t just love Hidden Valley Ranch, they actually felt it was part of their identity. Their friends knew them as “The Ranch Person” ordering ranch for them before they showed up to a restaurant.

With the goal of doubling revenue, the HVR team knew superfans would be a big part of how they got there.

Challenge

How do you turn fans into super-fans?

Hidden Valley had a secret weapon: superfans. Each of these ranch fanatics didn’t just love Hidden Valley Ranch, they actually felt it was part of their identity. Their friends knew them as “The Ranch Person” ordering ranch for them before they showed up to a restaurant.

With the goal of doubling revenue, the HVR team knew superfans would be a big part of how they got there.

Challenge

How do you turn fans into super-fans?

Hidden Valley had a secret weapon: superfans. Each of these ranch fanatics didn’t just love Hidden Valley Ranch, they actually felt it was part of their identity. Their friends knew them as “The Ranch Person” ordering ranch for them before they showed up to a restaurant.

With the goal of doubling revenue, the HVR team knew superfans would be a big part of how they got there.

Challenge

How do you turn fans into super-fans?

Hidden Valley had a secret weapon: superfans. Each of these ranch fanatics didn’t just love Hidden Valley Ranch, they actually felt it was part of their identity. Their friends knew them as “The Ranch Person” ordering ranch for them before they showed up to a restaurant.

With the goal of doubling revenue, the HVR team knew superfans would be a big part of how they got there.